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Associate your domain for a professional eShop allows you to associate your own third-level domain (eg. or each store created. Use your own domain allows you to make your brand more recognizable andvisitors tend to give more credibility to a site which comes with its own domain.

If you do not already have a domain, you can register it with the many vendors that offer this type of service(eg. Tophost , Aruba , Register , AlterVista ).The only need is the ability to to change the DNS records of the domain and in particular to be able to set aCNAME record type.

If you think you don't need your own second-level domain you can always use a free third level domain, something like This works with any problem from the point of view ofreachability of the store and its positioning on the search engines, exacly as you own registered domain.